I want to learn more about:

The Philosophy

1. Initial Purchase

2. Spending More

3. Buying Frequency

4. Customer Loyalty

5. Word of Mouth

The Five Behaviors of Buyers

There are five basic behaviors that all business owners should work to get their customers and prospects to exhibit. These five behaviors are:

  1. To purchase from us initially
  2. To spend more money with us at each transaction, including the first
  3. To buy from us more often
  4. To remain loyal to us for longer periods of time (customers for life!)
  5. To tell others about us in compelling ways (become champions for our businesses)

This web site is dedicated to the scientific study of human behavior as it relates to these five behaviors.